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A studio treatment in engineering change · Automotive engineering
MagneRide
Electronic suspension technology for performance vehicles
Orchestrating engineering change for high-performance suspension
The buyer’s problem
MagneRide runs on premium and performance vehicle platforms. It has to keep evolving while holding to strict standards for quality, reliability and manufacturing readiness. At BWI Group, an automotive technology company with roots in Delco and Delphi, manufacturing engineers, product managers, engineering directors and the design center all shaped each change. The opportunity was to have them work as one team instead of separate functions.
Where the work touched
The moves
Engineering change management
Disciplined steps for evaluating, approving, documenting and implementing engineering changes.
Cross-functional collaboration
Manufacturing engineering, product management, engineering directors and design working from shared product information and shared goals.
Lifecycle orchestration
People, processes, decisions and technology coordinated toward product development and manufacturing readiness.
How it led to ORCHESTR8
This engagement was an early step toward ORCHESTR8, the StratfordX approach to coordinated execution. It showed that complex engineering and commercialization problems can be solved by orchestrating people, processes, technology and decisions around one shared objective. Technology connects systems. Orchestration connects people, decisions and outcomes.
The outcome
A coordinated PLM approach that strengthened collaboration across engineering, product management and manufacturing, and a stronger foundation for managing change on a product already established in the market.
Great products are engineered. Commercial success is orchestrated.
Historical professional experience of Daren L. Fields and his team at Infor, working with BWI Group. It illustrates experience behind the StratfordX commercialization methods. Company, platform and product names are used for identification only. No current affiliation, sponsorship or endorsement is implied.
Great products deserve great commercialization.
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