Ferrari Buyer Experience

Configuration-driven buyer experience for luxury performance cars

A buyer experience tied to configuration, the ERP and real-time dealer financials

The buyer’s problem

Two years of disruption had outpaced the twenty before them. Ferrari was well placed to keep leading, but it needed a clear vision and a roadmap for how it would create value next. The work looked past marketing, toward digital innovation built into the business and its operations.

Connected systems, value multiplied

Instrumented worldAutomation, sensors, analytics

CloudDelivery platforms, new information models

DigitizationProducts, services, customer experience

API economyReal-time publish and subscribe

NetworksCommunity, decentralized, scale

Data scienceMachine learning, prediction

The moves

Configuration tied to the ERP

The buyer experience was built on configuration, connected directly to the ERP, with integrated real-time financials for dealers to use. Dealers could focus on upsell and the client relationship.

ConfigurationERP integrationReal-time financials

Turning anticipation into engagement

Buyers follow their car from concept to delivery, see the craftsmanship behind it, and can request changes during production.

Journey trackingCustomer educationAssembly line control

A smarter assembly line

Workers get the right information at the right time through a task kiosk on the line.

Employee assembly line

From Maranello to a driveway in LA

Real-time tracking of every car in transit, from the factory to the owner.

Global supply chain visibility

Learning to drive the Ferrari way

Vehicle data and Ferrari learning content deepen the relationship after delivery.

Vehicle dataLearning content

Monetizing IP and data

A proposed platform that offers performance data as an enterprise product, backed by a testing and quality seal.

New revenue

The outcome

A buyer experience that connected configuration to the ERP and gave dealers real-time financials, set inside a wider roadmap for buyers, factory teams, logistics and drivers.

Commercialization principleConnect the systems and the value multiplies.

This studio treatment describes prior professional work led by James Toomey, a member of the StratfordX bench. Company and product names are used for identification only. No sponsorship, endorsement or current commercial affiliation is implied.

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