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A studio treatment in commercialization · Telecommunications
XEL Shark
Telecommunications voice-and-data delivery technology
Turning existing telecommunications infrastructure into competitive advantage
The buyer’s problem
Regional telephone operators were losing ground to cable providers and needed a way to compete without rebuilding their networks.
Where the work touched
The commercialization contribution
Daren L. Fields worked on the XEL Shark directly, building the systems that help sell it, make it, build it and deliver it.
He and his team helped commercialize the XEL Shark for CenturyTel.
The work covered buyer discovery, competitive analysis, solution positioning, sales development, service coordination and operational commercialization.
The outcome
A competitive strategy that let regional telephone operations challenge cable providers using the copper infrastructure they already had.
Know the buyer’s competitive problem before selling the product.
These studio treatments describe historical professional experience of Daren L. Fields in prior industry roles, including work performed while employed by other organizations. They are presented to illustrate the commercialization expertise behind StratfordX. Company and product names are used for identification only. No sponsorship, endorsement or current commercial affiliation is implied.
Great products deserve great commercialization.
StratfordX HyperStudio brings the experience, intelligence and execution discipline to move commercial opportunities toward market activation.
Predict it.Win it.Deliver it.Echo it.